Online stores are becoming more and more popular and having an Australian domain name can significantly contribute to your website’s popularity. Be it a clothing brand, pottery store, etc., other than their products, the most interesting component is their domain name.

A good domain name can do wonders, whereas a bad one can result in a loss of revenue. Therefore, choosing a good domain name and Australian domain host is very crucial for a successful eCommerce website. Read on to learn how you can do just that!

Choosing the Best eCommerce Domain Name

• Keep it Short and Simple

It is always a good idea to choose a short and simple domain name for your eCommerce website. This makes it easier to remember and find your website. 

In contrast, difficult, long, and complicated eCommerce domain names make it harder to find your website. Ideally, your domain name should be 6-14 characters long, without hyphens, numbers or long or difficult pronunciations. 

• Relevant Keywords

If your eCommerce website sells pottery, it is recommended to have words related to pottery or clay. For example, your eCommerce domain name can be www.claypotstore.com. It is recommended to optimise your eCommerce domain according to the search engine standards. 

• Catchy and Brandable

The best domain name for an eCommerce website is always catchy and brandable. Keep in mind that your domain name will be your store’s online and offline representation. So, keep it relevant to the brand.

• Be Creative

Creative eCommerce domain names always catch customer attention with their uniqueness. These creative names also reduce the chances of your e-commerce domain name being unavailable since they are not generic names. But remember to still keep it simple and easy to remember. 

• Short Domain Extensions

If available, always get the “.com” domain extension. As mentioned above, domain names for eCommerce websites should be short. So, picking the shortest available domain extension is a wise choice. 

Domain extensions like .com and .au are easy for customers to remember. Also, make sure that you choose widely recognised and popular domain extensions for the best SEO rankings and visibility results. 

• Verify Availability

You must always check whether the name you picked for your eCommerce domain and website address is available. It should be available on the Internet and on social media platforms. This will allow you to stand out from other brands in the same niche and give you a name of your own. 

• Look Out for Trademarks

Using a name that is already trademarked can lead to legal issues and disputes. It is always a good idea to verify the trademark and legality of your domain name for the eCommerce website. 

Summing It Up!

Your domain name represents you and is your eCommerce store’s first impression. It should be really well chosen.

Therefore, choose the best domain name for an eCommerce website by following the guide above. You can secure a domain name that can set you apart from others while keeping your website relevant.